SUHR
STUDIO
Product Merchandising
About
Anna Suhr Lawandales is an Atlanta-based merchandising leader offering product strategy and assortment consulting. Partnering with activewear and apparel brands, Anna translates business objectives into profitable, consumer-first product strategies.
Philosophy
Anna believes the strongest brands begin with the consumer. When brands listen deeply and design with intention, they build competitive advantage, loyalty that spans generations, and lasting cultural relevance. From private label to uniforms to licensing, product is only part of the story—the real power lies in who is wearing it.
Services
Product Strategy & Merchandising Leadership
Assortment management (direct to consumer and wholesale), special projects, and brand collaborations
Category & competitive landscape analysis
Line plan architecture: productivity, pricing, margin, and positioning guidance
Support from concept → brief → design alignment → go-to-market
Operational Excellence
Process creation, alignment & workflow clarity
Support during transition periods or organizational shifts
Cross-functional partnership between merchandising, marketing, design, and vendors
Brand Experience Marketing
Go-to-market alignment between merchandising & brand teams
Translating product strategy into campaign narratives & briefs
Ensuring all deliverables ladder back to product purpose & business goals
